Starting a new business is an exciting journey of endless opportunities and daunting challenges. For those of you who are at the start, let me share the story of Worksomic, a startup I’ve had the privilege of being a part of. Along the way, I’ll outline real-world steps you can take to turn your idea into a thriving business.
Step 1: Identify a Real Problem to Solve
Every great startup begins with a problem. The genesis of Worksomic was simple: freelancers and small agencies needed a platform that prioritized simplicity and honesty while ensuring effective client collaboration. Our research revealed the pain points of existing platforms — high fees, confusing interfaces, and lack of transparency. This gave us a clear mission: building a better platform.
Tip: Spend time talking to potential users. What frustrates them? What solutions would they like to see? These conversations are gold.
Step 2: Validate Your Idea
An idea without validation is like building a house on sand. Before fully developing, we created a minimum viable product (MVP) to validate our concept. This early version of Worksomic focused on just a few key features — simple project management tools, an easy-to-use subscription management environment, and a communication module.
To better understand what Worksomic was missing, we migrated the team to our service, where we managed our team’s projects, tasks, and chats. We abandoned ClickUp and Slack because our service met these needs.
Step 3: Assemble the Right Team
The success of a startup depends on its team. Worksomic started with a close-knit group of people who believed in their idea and were willing to wear multiple hats. From coding to customer support, we all pitched in to get things off the ground.
Tip: Find co-founders and team members who complement your skills. Passion and resilience are just as important as technical expertise.
Step 4: Build and Iterate
The first version of Worksomic was far from perfect, but that’s the beauty of a startup—you’re always evolving. Based on user feedback, we iterated quickly, improving features, fixing bugs, and improving the user experience.
Tip: Embrace imperfection, but always listen to your users. Every piece of feedback is one step closer to the product they want.
Step 5: Focus on Growth (we are here)
We are now investing in the development of our service. We are running cold outreach campaigns and advertising campaigns on Google and Twitter. We are trying to find new customers and get feedback from them to improve our service.
Step 6: Build a Sustainable Business Model
We are in the process of figuring out what business model we want to use. It takes a long time to understand. But the cool thing about being a startup is that you can change it quickly and try new models!
Lessons Learned
Adaptability is everything. The path of a startup is unpredictable. Be open to change and be ready to reorient when necessary.
Prioritize user experience. If your product doesn’t delight users, growth will stall.
Be frugal. Focus your resources on what matters most and avoid unnecessary expenses.
Celebrate small wins. Building a startup is a marathon, not a sprint. Acknowledge milestones to keep morale high.
Final Thoughts
Starting a startup is not for the faint of heart, but it is one of the most rewarding experiences you can have. The Worksomic journey is still ongoing, and every day brings new challenges and opportunities. If you have an idea that excites you, don’t hesitate. Start small, be persistent, and remember: that every great success starts with a single step.
I would love to hear about your startup ideas and experiences. Share them in the comments.
If you are interested in trying Worksomic, you can book a demo call on our website https://worksomic.com.
